Whether it be a dealer, store or any other type of locator, branding is your best friend for making your business recognizable. Companies create and promote their brand to foster emotional connections with customers, creating long-term value. A business’ locator is no exception to this. Branding your business’ locator will only contribute more to the brand’s differentiation and recognition, reinforcing those connections with customers.
One reason why businesses should be branding their locators is for marketing and promotional purposes. The locator is not just a tool to locate goods and services, it also has the power to promote specific products, offers, or events happening at various locations. By specifying this and keeping your brand prominent on the locator, users can drive more traffic to specific locations and boost sales.
Another advantage of branding a locator is reinforcing your brand’s association with the dealers or contractors that service the end consumers. Associating a brand with authorized dealers or retailers with good reputations allows your brand to feed off of those positives, boosting your business in the eye of the consumer. Through making your brand prominent on your locator, it becomes easier for customers to link your brand to reputable partners.
Consistency is key for brands when marketing across multiple platforms. Your locator should feel no different than your website. By branding your locator with the correct colors and logos, users can seamlessly integrate thor locators into their websites. This creates a more appealing and authentic feel to customers, giving them a better outlook on your business. This professional approach makes your locator convey a more trusting and reputable image to users. A locator that gives off an unbranded or plugin feel can convey a perception of lower priority to end users.
MetaLocator has multiple tools that can help users portray this professional branding look. Our branding tools include colors, fonts, borders, custom map colors and even custom CSS for 100% brand integration. Users in pro accounts and higher, can use custom map colors and styles to control all of the colors in the map. This allows for the most brand color visibility to consumers. To learn more about custom maps and styles, see our article.
Providing a level of seamless branding from the website to the locator also contributes to a better mobile and online presence. In the digital age, many people are completing their tasks via mobile devices. Branding a locator, especially for the mobile version of your site, can provide another avenue for your business to reinforce a strong identity amongst consumers.
MetaLocator gives all users control over the primary colors and styles used in the locator software. This includes text, call-to-action buttons, map icons, and more. To learn more about how to brand your locator in MetaLocator, see the support article.
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