Do you ever stop and appreciate when you search for something on the internet, that usually, you don’t have to type out the whole thing. You probably get a suggested result first…convienient right?
Well now imagine how convenient that would be for customers using your locator. Unified Search is just that, but taken even a step further. It automatically suggests locations *and* keyword matches based on what the user is filling the search form with (hence the name “Unified Search”).
In the image above you can see specifically labeled location results along with keyword results based on the search term “sample”.
The system even determines which component best matches the search term and ranks the results accordingly. Users will get their desired information faster than ever before…meaning they’ll conduct business in your locator even quicker 😉
More great news, Unified Search can simply be added to your search forms. You can check out our support article on the ins and outs of setting everything up.
Why Unified Search?
So you know what Unified Search is, but you probably want to know why you should implement this feature into your locators.
First off, studies have shown that the faster a consumer receives the results they are looking for, the more likely they are to become a conversion. Specifically, every second delay in a mobile page load, conversions can fall by up to 20% (Think with Google)…the types of things your competitors like to see.
Clearly, the people want their desired information, and fast. But speed isn’t the only thing that matters to potential customers, they want relevant results. Since Unified Search sifts through keywords and specific locations, it provides the most relevant results all at once based on what the consumer is filling the search form with. The whole goal of Unified Search is to get your potential customers the results they want as fast as possible, providing more relevant results does just that.
Unified search also has an advantage over a regular search bar by taking into account location names and keywords because people can’t always remember exact location addresses…but location names are much easier to remember (aka keywords). You may have a potential customer that can’t remember the address, zip or even town name. It’s safe to bet they remember the name of the location though, Unified Search can still get them the information they desire without hassle…and that can mean more revenue for your business.
Unified Search enhances an already effective search form you can employ in your locators. MetaLocator provides users the ability to filter searches by category as one way of getting them the information they desire quicker…they can even group categories to enhance the search logic in the locator. Features like this, combined with Unified Search create optimized search functions to ensure that potential customers turn into your customers.
Seem like something your business could benefit from? (We think so.)
Book a demo with our sales team to learn more about getting Unified Search up and running in your locator.
Check out MetaLocator’s software in action by visiting our examples page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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