Generating leads creates revenue and that’s what keeps the lights on for most companies…finding ways to keep generating them? That’s the challenge. Luckily MetaLocator has lots of ways to help your business capture new leads so you don’t have to worry so much about keeping the lights on.
One of the most efficient ways to capture leads in MetaLocator is through using a lead capture form in the locator. The lead form provides a place for customers to fill out their information to submit to the dealer. Lead forms in MetaLocator provide the option to submit a lead by category, allowing the user to specify what type of product or service they are interested in. Providing this information makes it easier for a dealer to get the desired product or service to the consumer faster.
Results cards give another opportunity for customers to inquire. Providing email addresses and phone numbers gives customers quick access to inquire on products or services. The ease of contact can increase leads by providing a simple way for customers to reach out. One feature MetaLocator provides is Click to Call, this allows users to simply click the phone number in the results cards to call the location or dealer. Pretty convenient, eh?
SEO Location Pages add another way to generate leads in MetaLocator. Each location (dealer or provider etc.) gets their own designated page. Location Pages can attract the audience nearby through location specific keywords, driving traffic (and hopefully leads) to each one. Each location page can include a contact form, allowing consumers to inquire on products or services directly on that page. Admins can also allow reviews on location landing pages to reinforce brand trust. Potential customers can see reviews of other good consumer experiences to be swayed into inquiring…and it can save you from a trip to Yelp. Quick heads up…an often overlooked, but logical way to generate more leads in your locator is by improving the overall SEO of your site. Better SEO will bring in more website traffic, which provides more opportunity to capture leads. 🙂
MetaLocator provides a feature to show the best, not only the closest result, when a search is performed. Sometimes a customer is more concerned with the outcome of the transaction than they are the distance to a location. A business can get higher quality leads by connecting the consumer to the best available location, despite the distance. This can deliver more satisfied customers and more relevant leads. MetaLocator also provides users the ability to display response time in the locator, giving another option to connect customers quickly with their needed information.
Arguably the most effective way to generate leads in your locator is by not ignoring them when they arrive. On average, dealer locator leads go unread 30% of the time according to MetaLocator’s industry findings. Luckily, MetaLocator provides lead tracking to ensure your business doesn’t fall into the trap of losing out on more revenue. Specifically, you can track leads throughout the entire sales funnel in MetaLocator, if a lead comes through and goes unrecognized you can reroute it to a more responsive dealer to ensure a sale is still made.
If you’re looking for other ways to improve your locator… check out our best UX Practices for 2024.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
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