Dentistry institutions with multiple offices can benefit from the use of a dealer locator in many ways. First, the locator software creates a more convenient way for patients to find dental offices and clinics near their locations. Easing the process for consumers is always an effective way at helping draw in new clients to any business.
The ease of accessibility to information regarding dental offices also leads to increased online visibility. A dealer locator can be a powerful marketing tool that can stand out to those who are actively searching for a dental practice to visit, attracting a wider audience can lead to increased patient acquisition.
The ease of accessibility and convenience for users creates an overall improved experience. The improved patient experience online provides another avenue for dental offices to stand out amongst the competition, and create brand loyalty with customers.
A dealer locator can also feature calls to action for each location. In this instance, a call to action could drive customers to book an appointment. This provides customers with a simple, efficient way to book appointments, improving their online experience with your brand.
A dealer locator for dental offices also has benefits to the company internally. A dealer locator can enhance administrative operations by streamlining their processes, especially by reducing manual data entry.
Features a Locator for Dental Offices Should Have
Any locator should provide the basic features like location search, map integration, multi-location support, contact information and direction navigation. The dental industry can benefit from all of these features due to the in-person nature of the services provided.
As mentioned above, any locator can benefit from a bold call to action. MetaLocator provides users with the ability to add calls to action for each location, in this case appointment booking integration. A unique “book an appointment now” call to action for each location can lead to more appointments being booked by users taking advantage of the simpler consumer process provided.
Another feature that could specifically benefit dental industry users is the ability to filter and sort. Users should be able to filter and sort between the various services provided in the dental industry such as general dentistry, orthodontics, oral surgery etc. This helps get the customer the information they are seeking more efficiently.
The dental space can be a competitive one and a great way for a brand to stick out amongst the rest is through its branding. Luckily, MetaLocator allows for brands to customize their locators colors and design to best fit any brand. Don’t believe us? See the video below where we re-create the store locator used by a prominent dental company.
Including ratings and reviews for each practice location is another feature that can benefit both users and practitioners. Users can see who some of the top performing professionals in the space are and practitioners who are highly rated can use this as another way to positively market themselves to customers.
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