Sales territories are geographical areas assigned to a team of sales representatives or a specific salesperson to oversee all sales operations for the given area. This allows for a company’s sales representatives to focus on a single market of existing and potential customers.
By keeping sales representatives contained to a territory it gives them the opportunity to give more personalized services to their customers in that region. Personalized services and recommendations lead to better relationships with customers, creating brand loyalty.
When configuring a sales representative locator, it can be common to include sales territories in the search rules. These territories can be defined by criteria such as cities, counties, postal code lists, states/provinces, and even entire countries. The sales territories in the locator software help ensure that customers get the right sales representative that supports their area, reducing the “phone tag” experience that can sometimes preclude a productive sales conversation. .
Sales territories also benefit a brand’s locator by reducing competition or redundancy among sales representatives or dealers. The territories can keep representatives of the same company from duplicating marketing efforts or cannibalizing each other’s business. This can optimize the brand’s business overall and boost sales efficiency.
By dividing a fleet of representatives into sales territories, it also makes tracking and analyzing sales data from each region easier. This allows a brand to see where sales are excelling and where they are not, which can lead to insights, such as consumer behavior and market trends, to improve business performance in the regions that aren’t performing as well. This gives businesses the option to develop focused marketing campaigns to and promotions catered specifically to that region.
Learn more about what makes MetaLocator a great option for sales representative locators by checking out our Essential Features for Sales Locators page.
Sales Territories in MetaLocator
Sales territories are one of the many ways MetaLocator can enhance a business’ locator. MetaLocator allows users to create territories from multiple criteria such as: countries, states, cities, counties, postal codes, and custom boundaries. Users can also create territories of all sizes and types, including arbitrary polygons and custom polygon territories.
MetaLocator gives users the power to create territories that apply exclusively to specific product lines. Users also have the ability to sort territory based results above geographic results. Territory results can also allow or prevent geographic matches based on the admin’s preferences.
MetaLocator includes powerful Lead Optimization features that users can use to gather data on what territories are performing well. This data gives the opportunity for sales representatives and managers to find ways to best optimize their business.
Lead Optimization from MetaLocator delivers 100% trackable lead notifications to ensure that leads in your network aren’t ignored or lost. Admins can track lost revenue, ignored rate, and acknowledgement time for all leads, giving them the ability to track performance over time.
Lead Optimization also captures ratings and reviews straight from customers, users can leverage these to better market sales representatives that are performing well.
To learn more about MetaLocator’s Lead Optimization features, see our Lead Optimization page.
To learn more about MetaLocator’s offerings, visit our features page.