SEO is one of the most important aspects of your business, and it’s never done. Not to mention, it’s how customers (and their dollars) find you online. There’s a lot of ways to improve SEO, but it can be hard to know where to start. Well, we may be biased, but your locator is a great place to start. Locators carry SEO value, especially in the local markets where your dealers or locations reside. A great way to maximize this local opportunity is through location (or dealer) landing pages.
What exactly is a location landing page?
Officially it is defined as: “A web page specifically designed to target local search queries and attract visitors looking for a business, service, or product in a particular geographic area. These pages help businesses rank in local search results on Google and other search engines.”
But we like to keep things simple around here so we just define them as the pages that draw in local customers effortlessly…increasing your organic traffic.
Why SEO Location Landing Pages Boost Business
One of the biggest benefits of SEO location pages is just letting them do their thing on their own. This works since organic traffic doesn’t require constant, targeted marketing efforts, you let your customers find you. SEO location pages contain localized keywords and phrases that can help draw in your local audience, getting your information to the right buyers.
Everyone knows those “near me” searches on Google such as, “automotive technician near me”…you’ve probably even done a search like this in the last week looking for the nearest product or service you desire. The great thing about location landing pages is they capture those “near me searches”. This draws in consumers that are more likely to become customers since they’re actively searching for your business’ offerings.
When catering pages to specific locations, you allow your business to compete on a local level better. Focusing marketing efforts for dealers and locations based on their geographic area can be more effective in drumming up business to those partners or stores, attracting local organic traffic should be the primary goal of these pages.
Best Practices for SEO Location Landing Pages
Having strong location landing pages provides your business with an edge over the local competition. But how exactly do you create strong SEO location landing pages? No need to fear, we’ve been doing these for quite a while now (nearly 20 years) and we have some best practices you should use.
First, the page needs to contain specific location keywords naturally in the page. Phrases like “Our Milwaukee, Wisconsin location is nearby Red Arrow Park” can be effective. But this also applies to the URL structure you choose to use. By keeping the page unique and localized with specific local terms, the odds of that local audience discovering your page increase as well as the odds of search engines, like Google, ranking your page higher on searches. Specifically, using terminology of the specific town, county or state name while also making sure to include your business’ primary keywords with these location specific terms. Another example of this could be “Southeast Wisconsin’s preferred window installer”.
Another key aspect of location landing pages is providing a way for consumers to directly contact the location from the page easily. MetaLocator pushes this best practice because of how important we believe it to be. Getting a consumer to your page is half the battle towards a conversion, reducing the steps towards a conversion increases the odds of a sale. By providing directions and contact info to locations, consumers can effortlessly contact your location or navigate to it.
Review integrations are a great way to build validity to your locations amongst consumers. When your business is killing it you want to show off those five star reviews. Reviews provide a reputation standard that can help convince consumers to utilize your products or services. It also provides a standard for the location to uphold, encouraging good business practices.
This should go without saying, but the location landing pages should all follow the same brand standards as the main website. Luckily with MetaLocator, you get complete branding control over your location landing pages to ensure they provide a seamless experience between the website, locator, and location landing pages.
Interested in learning more about location landing pages in MetaLocator? Check out our case study of a Local SEO project we did.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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