Store Locator Software can play a vital role in converting sales for a business beyond just showing the consumer base where your stores are located. Store Locator Software can now provide the option for customers to pick a location to check out at for their purchases. This provides another avenue to cater to customers and ease the process of purchase. Providing more variety in purchase options ensures that more customers have a purchase process best fit for their needs.
One way store locator software can ease the checkout process is by supplying a direct way to access desired products. A store locator can do much more than just provide the address of a store, it can serve as a platform for customers to quickly purchase products. The locator can include filters by product. Thus, getting users to product locations and checkouts faster.
Store locator software can also play a role in the checkout process by simply directing customers to the nearest store. A customer interested in picking up a product and purchasing it can get swift directions to a specific desired location. This gets the customer to the store faster and more conveniently, getting them through the purchase process faster and improving the overall customer experience.
Exclusive offers can also be displayed in a locator to draw customers into specific locations. This can also technically be part of the checkout process through the locator providing incentive for customers to shop at a specific location and potentially assisting with more visitors and sales. The localized content, such as a promotion at a specific location, can add a more personal touch to the locator that can influence purchasing decisions by consumers in the region.
MetaLocator has built-in API capability to easily connect a checkout process with the locator, ensuring orders are placed with the right location.
Accessibility features are another way Store Locator Software can be part of the checkout process. MetaLocator automatically comes standard supporting a WCAG AA level of compliance and basic usability. The MetaLocator team sees this as a moral imperative for inclusiveness in usability, but it is also the law. This helps users of all levels of ability be able to properly interact with the locator software. In a checkout process this can be vital to generating more sales, knocking down barriers to entry for users with different levels of ability. Not to mention, this is an SEO best practice which can boost the ranking of your website.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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